The Philosophy

Freedom is at the core of our philosophy. We aim to show men that fashion can break free from convention—where comfort and conviction align, and beauty knows no limits. By honouring the traditions of men's fashion while pushing its boundaries, we redefine what it means to dress with purpose, offering a style that’s both timeless and liberated.

The Story

Panos' journey is a testament to following one's passions. Initially drawn to the field of medicine, he specialised in internal medicine, immersed himself in the intricacies of gastroenterology before he explored the realms of Traditional Chinese Medicine, particularly acupuncture.

Guided by love for beauty and textiles, he found his way into the fashion industry. After gaining experience with an international fashion company, his desire to craft something unique took hold. Driven by a passion for contemporary yet timeless design, he embarked on a mission to redefine luxury fashion—placing sustainability at its core and celebrating materials steeped in history and meaning.

Panos' creations are crafted for the unconventional man—someone who values beauty but isn’t swayed by passing trends.

His designs radiate confidence and authenticity, empowering individuals to embrace their unique style without seeking validation.

Every stitch, every detail reflects Panos’ personal vision. His work invites you to experience fashion as more than clothing—it’s an expression of identity, a celebration of beauty with purpose, and a bold statement of unapologetic individuality